Contact GoPartnering
Start with the step that fits
Most people start with the Readiness Check. It’s a short direct conversation with Mikael. We look at where follow up is slipping, where handoff gets messy, whether LinkedIn-first outbound is the right lane, and whether a Pulse Check makes sense.
If you’d rather send context first, that’s fine. A few plain lines is enough. If you want to stay at a distance first, LinkedIn is the lightest route.
Mikael Lindback
Founder of GoPartnering. Works with founder-led and lean B2B teams that want a cleaner commercial system and a lead engine they can keep running.
One recent case. First booked qualified prospect meeting within 4 weeks.
That came from the EverCert work. The broader case also points to stronger warm lead flow and a system the client could keep using.
Choose the route that fits now
Keep it simple. Direct call, short written context, or a lighter LinkedIn follow first.
Best first step
Book the Readiness Check
Best when you want a direct read on whether there’s a fit and where the real friction sits.
- Short direct conversation with Mikael
- Looks at follow up, handoff, buyer clarity, and sales motion
- Helps decide whether a Pulse Check is worth doing
Written first
Send context first
Useful if a colleague needs to see it first, or if writing is easier than booking straight away.
- A few lines is enough
- You do not need a polished brief
- Mikael reads the first message himself
Low pressure
Follow on LinkedIn
If you want to see how Mikael frames the work before you reach out.
- See the thinking behind the offer
- LinkedIn is the main source in the current sprint
- Good if you want to stay close without committing yet
If there’s a fit, the path is simple
Readiness Check first. Pulse Check if the issue is real. Then the 90 day sprint when the groundwork is clear enough to build.
1
Readiness Check
A short first conversation. Direct. Useful. Not a pitch. Not a drawn out discovery session.
Used to see whether the fit is real and whether the next step should be a Pulse Check.
2
Pulse Check
A deeper working session when the problem is real and worth fixing now. This is where the picture gets sharper.
Buyer direction. Message. Follow up. Booking logic. Handoff. Where the real friction lives.
3
90 day sprint
The build itself. LinkedIn-first lead engine work with practical handover. Done with you. Not built to keep you dependent.
One main lane. Clearer movement. Something the team can actually keep running.
Not every Readiness Check leads to a Pulse Check. Not every Pulse Check leads to a sprint. Sometimes the right outcome is simply a clearer read on what needs fixing first.
What happens after you get in touch
No sales queue. No awkward handoff. It stays close to the work.
1
Mikael reads it himself
Whether you book or send a note first, the first look is direct. Not passed around.
2
You get a plain answer
If there’s a fit, the next step is clear. If there isn’t, that will be said plainly too.
3
You decide with more clarity
That may mean a Pulse Check. It may mean waiting. It may mean fixing something simpler first.
Before you reach out
GoPartnering tends to fit best when too much of the pipeline still depends on one or two people, follow up is uneven, or marketing, sales, and handoff are not pulling in the same direction.
The current sprint is built around LinkedIn as the main source. That keeps the lane clear and the handover usable.
This usually fits when
- The founder still carries too much of the commercial load
- Good replies come in, but movement stalls after that
- The team wants a system they can keep running after handover
- LinkedIn is a sensible outbound lane for the offer
Less likely to fit
Very early offers with no clear buyer yet. Pure B2C volume plays. Teams expecting every channel at once before one lane is proven.
- Primary Book the Readiness Check
- Email sales@gopartnering.com
- WhatsApp Start a WhatsApp chat
- LinkedIn Follow Mikael on LinkedIn
Send context first
A short outline is enough. What is not working. Where the pipeline feels loose. What you want to improve.
This goes to Mikael directly. You do not need to have the scope, budget, or full answer worked out before sending a note.
Want a direct read on whether this is worth doing?
Book the Readiness Check. It is the cleanest way to see whether there is a real fit, whether a Pulse Check is the next step, and whether LinkedIn-first work is the right lane for your team.
If writing first is easier, use the contact form above.