Done-with-you B2B lead generation

You have hired an agency before. It worked while you paid. Then you stopped, and the pipeline stopped with it.

Predictable new business in 90 days. From a system you own, not an agency you rent.

For founder-led B2B service firms in Australia and New Zealand. We build the system inside your business, run it with you until it works, then hand it over so your team owns it.

Free. No pitch. If it is not a fit, you get told plainly.
Mikael leading a strategy session with B2B clients
4 weeks To first booked qualified meeting. EverCert case.
A$30k to A$6.4k EverCert's annual new-business cost, after handover.
One-time Fixed build price. No retainer. No lock-in.
The real decision

When referrals plateau, most firms pick one of three options. None of them work well.

Referrals carry a good firm a long way. Then the flow turns uneven, the quiet months start to matter, and the same three choices come up.

A$60,000+ a year

Hire an agency

A$4,000 to A$20,000 a month, usually six to twelve months committed. It works while you pay. Stop, and it stops. Nothing stays behind.

Cheap, and it usually fails

Buy tools and DIY

The tools are rarely the problem. Adoption is. Nobody has time to configure them, write the messaging, and keep going once the busy week arrives.

Costs the quiet months

Do nothing

New business stays unpredictable, and keeps depending on you personally being free to chase it.

One fixed build

Build it with you, then hand it over

We build the engine inside your business, run it with you until it works, then hand you the keys. The ongoing cost afterwards is infrastructure, not a retainer.

 AgencyrentedTools and DIYon your ownDo nothingstay putBuild with youdone-with-you
Upfront commitment6 to 12 monthsLowNoneOne 90-day build
You own it at the endNoYesNothing to ownYes
Runs after you stop payingStopsIf you keep it upn/aKeeps running
Ongoing costA$60k+ a yearTool fees, plus your timeLost opportunityInfrastructure from US$250/mo
Proof from the field

EverCert: A$30,000 a year down to A$6,400

An ISO certification and HSEQ consulting firm in Sydney. The brief was a lead generation system the team could keep running after handover, not more outsourced activity. A year on, EverCert's own team runs it across three accounts, and it still holds about 45% connection acceptance with roughly a third replying.

EverCert stayed with GoPartnering after seeing real commercial results, a leaner cost structure, and a clearer path to scale.

Steve Ebejer, EverCert. Public LinkedIn recommendation and video testimonial.
Before, outsourced
A$30,000per year
about 79% lower
After handover, owned
A$6,400per year

Steve Ebejer on the build, in his own words.

4 weeks First booked qualified meeting From the start of the build.
42 to 47% Connection acceptance Across three team accounts, a year after handover.
about 33% Reply rate Across three team accounts.
A$30k to A$6.4k Annual cost after handover From outsourced spend to infrastructure only.
2x revenue In 12 months Client-reported, wider engagement.
+30% Warm qualified leads Shared publicly by the client.

One client case, not a promise that every firm gets the same result.

What gets built

Six things, each built to outlive the project

LinkedIn and email working together from day one, because your buyers do not all pay attention in the same place. Both are set up, warmed and running as one system, not one channel now and another maybe later.

  • Buyer direction and a pitch that works cold, without a referral doing the selling
  • An outreach structure your people can repeat, so volume stops depending on your free time
  • Follow-up that does not rely on memory, so conversations stop dying in the gaps
  • Reply handling with clear next steps, so interest converts instead of cooling
  • A booking path that fits the conversation, not one route for everyone
  • Documentation and a working rhythm, so it still runs the day after we leave
Mikael showing a B2B outreach workflow on a laptop
The part that usually fails

A system nobody runs is the same as no system

This is the honest risk in any build-and-hand-over engagement. Plenty of firms have bought tools, or had something built for them, and quietly stopped using it within a month.

So handover is not the last week. We run the process with you across the 90 days, not for you, and you name the person who will own it. By the time we step away it is already something your business does. That is also why naming an internal owner takes A$1,000 off the price.

Who this fits

The question itself is usually the signal

This fits when you are already spending on new business, the results have levelled off, and you have started wondering whether you could simply own this instead. The Readiness Check confirms it either way, including when the answer is no.

Best fit

Founder-led B2B service firms, consultancies, compliance and advisory businesses, and specialised technical providers in Australia and New Zealand. Solo operators through to teams of about 20. Three things need to be true: a real defined service, paying clients now, and you are already spending on new business.

Not the fit

Firms where referrals are genuinely enough. B2C or volume offers. No paying clients yet. Anyone wanting meetings booked for them, or several channels at once before one is proven.

How it works

Three steps. Nothing starts until the fit is confirmed.

Two short conversations before anything is agreed. If the fit is not there, that comes out early and cheaply.

1

Readiness Check

A short fit conversation, at no cost. If the problem is not real or not current, that gets said plainly rather than sold around.

2

TrueMark / A$990

A 45-minute session establishing who your buyer is, what signals mean they are ready now, and whether your offer is ready for colder buyers. Written report the same day, yours to keep either way.

3

90-day build / from A$6,500

Build the engine, run it alongside your team, hand it over in a form they can keep running. The TrueMark fee comes off this total.

Investment

Priced openly, including what it costs to run afterwards

Every figure is a starting price, depending on how many accounts you run. LinkedIn and email run together from the start, so there is no separate email add-on. Whatever the scope, it is agreed and fixed before the build starts.

TrueMark

A$990
Flat. One session. Same-day report.

45-minute commercial intelligence session. Can be taken on its own.

Comes off the build if you proceed

After Handover

You own it
Self-run by default. No ongoing fee to us.

Most firms run it themselves. If you would rather not, advisory support is from A$1,200 a month and fully managed from A$2,500, and you still own it and can stop any time.

How the founding-client rate works

A$6,500 is what the build costs when you bring the three things that help us build the proof. Each takes A$1,000 off the A$9,500 standard, and they stack. Trades, not haggling.

  • Proof. A written case study, a short video testimonial, and two introductions to comparable firms if you are happy at the end.
  • Your real sales conversations. Recorded calls or transcripts, so the messaging is built on how your buyers actually talk rather than on assumptions. Share only what you have the right to share.
  • A named internal owner. One person who commits set hours each week and takes the system over.
What you bringBuild price
None of themA$9,500
Any oneA$8,500
Any twoA$7,500
All threeA$6,500

The build starts with one LinkedIn account and includes capacity for up to three, added when they are useful. Your infrastructure subscription scales with the accounts you run.

The whole cost, in two parts

Two line items, nothing hidden. You pay us once for the build. You pay for your own infrastructure directly, in your own name, from day one, which is exactly why you own it and we can never hold it over you.

1. The build, paid to us
from A$6,500
founding rate, one-time, in AUD. Standard A$9,500.

Invoiced. Pay in one, or split 50/50, half to start and half at handover, so the second half is only due once it is handed over and running. A$6,500 is the founding-client rate when you bring the three things above, A$9,500 is the standard rate. Starts with one account, up to three included.

2. Your infrastructure, paid directly
from US$250 /mo
about A$390 a month, approx, billed in USD

Your own subscription, in your own name, from day one. One account running LinkedIn and email, up to US$900 a month, about A$1,400, for five accounts. No markup from us. You keep it, because it was always yours.

What that adds up to
First 90 days
from A$6,500 + about US$750
The build at the founding rate, plus three months of your own infrastructure at US$250.
Year one, all in
about A$11k to A$14k
Build once, plus twelve months of infrastructure you own, one account.
An agency, year one
A$60,000+
A$4k to A$20k a month, and nothing owned at the end.

How you pay. Your infrastructure subscription starts on day one through a secure checkout, in your own name. The build is invoiced separately, in one payment or split 50/50. Two simple steps at the start, and the running cost stays a fraction of an agency for as long as you run it.

Straight answers

The questions worth asking before you spend anything

Why A$6,500 for me and A$9,500 standard?

A$6,500 is the founding-client rate while we build our case studies in your field. You help with a written case study, two introductions, your real sales calls to sharpen the messaging, and a named owner who takes it over. Once the proof is established, the standard rate is A$9,500. It is an exchange, not a discount you haggle for.

Even A$6,500 is a lot for 90 days.

Compared to what. The usual alternative is an agency at A$60,000 or more in year one, the same again in year two, and nothing owned at the end. This is one payment for a system you keep, and it can be split 50/50, so about A$3,250 to start.

Will we actually run it after 90 days?

That is the right question, and it is why handover is not the last week. You name the owner, we run the process with you throughout, and you finish with documentation and a rhythm rather than a handover call and a folder of files.

What if it does not work?

There are no guaranteed leads, meetings or revenue here, and anyone promising those is selling something else. What is committed is the build, the handover and the documentation. Both early steps exist to catch a bad fit before real money is spent.

We already get enough referrals.

Then there may be nothing to fix, and that is a legitimate answer rather than an objection to argue with. This becomes relevant only when a firm actively wants a second route.

We already have an agency.

That can work. The question worth asking is what happens if you stop paying them. If the pipeline stops and nothing stays behind, you are renting rather than owning.

Is the managed option just a retainer with another name?

No, and the difference is ownership. Even when we run it for you, the system and the subscription are in your name. Stop the managed service and the engine keeps running, and you keep it. An agency retainer leaves you with none of that. Most firms run it themselves anyway, and the managed option only exists for the ones who would rather not.

Start with the Readiness Check

A short conversation to confirm whether this is a fit. No cost, no commitment, and a plain answer either way.

Free. No pitch. If it is not a fit, you get told plainly.

The comparison that matters. An agency costs A$60,000 or more every year, and stops when the payments do. This is one fixed build, after which you own the system and the running cost is infrastructure alone.

Built for B2B firms that want a lead generation system they own after handover. Exploring a partnership or delivery collaboration instead? Start here.
Own your lead engine in 90 days. One fixed build, no retainer. Book a free 20-minute Readiness Check